Your Guide to the 2025 Nordstrom Anniversary Sale

It’s no secret the Nordstrom Anniversary Sale is one of the most anticipated events of the year around here. If you’ve been following along for a while, you already know it’s a tradition—we plan ahead, wishlist favorites, and snag those fall staples before they go full price. It’s fun, it’s fashion-forward, and honestly, it’s the perfect little refresh before the season changes.

If you’re new to the sale, here’s what makes it special: it’s not old inventory or leftover markdowns—it’s all brand-new fall arrivals, temporarily marked down for a few short weeks. Once the sale ends, prices go up. That’s what makes it so good.

When You Can Shop
StatusShop Date
Icon Early AccessJuly 8
AmbassadorJuly 9
InfluencerJuly 10th – 11th
EveryoneJuly 12th – August 3rd

💡 Tip: You can preview the full sale now on Nordstrom’s site—add everything to your wishlist so checkout is quick when it’s your turn to shop.

I always tell people: stick to the pieces you’ll reach for again and again. This sale is the best time to invest in high-quality wardrobe staples you’ll wear all season—especially in categories like:

Denim

So many of the bestselling jeans are part of the sale. From Good American to Levi’s and Madewell, there’s something for every fit preference—baggy, cropped, wide-leg, or the classic skinny comeback we’re kind of into again. 😏

Outerwear & Jean Jackets

This is hands-down one of the best categories to shop. Think oversized blazers, cropped leather jackets, bombers, and structured wool coats you’ll wear on repeat. I’m especially loving the slouchy denim jackets and elevated utility styles this year.

Sweaters

Chunky knits, cardigans, cozy pullovers—this is where Nordstrom always delivers. I’m eyeing a few Free People styles that always sell out fast, and BP. has some great elevated basics.

Dresses

Casual, workwear, or wedding guest—there are a ton of easy-to-wear midi dresses, tiered maxis, and sweater dresses that transition beautifully into fall. Great for layering with boots or sneakers.

Boots

Combat, western, Chelsea, knee-high—you name it, they’re in the sale. I always grab one new pair every year, and the prices right now are hard to beat. Dolce Vita, Sam Edelman, and Vince Camuto are standouts again this year.

Bags

This is a huge one. You’ll see Marc Jacobs, Coach, AllSaints, and even Dolce Vita in the sale. Crossbodies, weekenders, structured work bags—I always say grab them now or regret it later.

Nordstrom anniversary sale

If you’ve never browsed the activewear during the sale, this is your sign. IYKYK—these deals are seriously good, and they go FAST.

This is the perfect time to refresh your leggings, sports bras, and layering jackets. Zella, Nordstrom’s in-house brand, always drops buttery-soft leggings, supportive tanks, and lightweight pullovers at a fraction of their usual price. They’re Lululemon-level quality for under $50 during the sale.

You’ll also see markdowns on:

Nike, Adidas, and New Balance essentials

FP Movement, which is a personal fave for cute-but-sporty vibes

Running shoes, which almost never go on sale

Whether you’re working out, running errands, or just building a cute weekend look, this is the time to stock up. I always grab at least one new pair of leggings and a zip-up or sweatshirt—they’re that good.

This sale always feels like a reset—the perfect chance to rebuild your fall wardrobe with intentional, versatile pieces that don’t break the bank. I’ll be sharing my top finds, daily deals, and restocks as the sale goes on, so make sure you’re following along on Instagram, checking stories, and signing up for my email list if you haven’t yet.

Happy Shopping!

xo,

Jena

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